Importance+of+Hofstedes+study+of+cultural+dimensions+to+the+field+of+crosscultural+communication

Importance+of+Hofstedes+study+of+cultural+dimensions+to+the+field+of+crosscultural+communication
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No.儿一12

T玎垤EEDUCATIoN

一些垫!二一

November-December2008

ImportanceofHofstede’sstudyofculturaldimensionstothefieldof

CrOSS—CUItUraIcommunication

周斌

Abstra【ct:ln

1980.Culture’sConsequences:International

versus

Dmrences

versus

in

Work—RelatedValue8showedGeertHofstede’sstudyoffive

culturaldimensions:individualism

versus

collectivism,masculinity

essay

femininity。powerdistance,uncertaintyavoidanceand

as

lon芽1erul

the

shor|.—1em

orientationtolire.This

discussesthistheory’sweaknessandusefulness

well

asitsimportance

to

cmBs—

culturalcommunicationthatwillgivereadersthesefiveculturaldimensionsis

betterunderstandingaboutthisculturaldimension.ItconcludesthatGeertHofstede’sstudyof

to

startingpoint

thebeginners

toknowaboutthisfieldandthe

to

governmentoffices

evencan

establish

economicpoliciesaccording

Keywords:Geert

to

thespecificculture.Itisreally

usefulresearchthefieldof

cross--cultural

communication.

Hofstede:cuhuraldimensions:rmss—cultuTalcommunication

中图分类号:G644.5文献标识码:A文章编号:1672—8181(2008)11~12—0093-02

GreetHofstede,aDutch

surveyaboutculturalvaluein66countriesfrom1967

management

morethan

researcher,hasmade

wholestory.Itis

were

as

not

representative.Secondly,Hofstede'sdatawhich

to

100,000employeesofIBM

was

collectedmorethan40years

are

ago

is

seemed叫t_—弋“L-da把now.changing.For

example。inorientation

the

to1973.TheresultshowedinCulture’culturesnot

still,they

are

always

Consequences:InternationalDifferencesinWork-RelatedValues

1980.where

it

was

Hofstede’scultural

dimension,China’s

lon旷—tem

indeftnedintofour

extent

cuhural

to

dimensions:

rankingthehighest

Chineseprefer

to

0fallcountriessurveywhich

intoday’s

meansthat

individualismversns

collectivism--the

into

groups,

whichindividuals

versus

and

savingmoney,but

society,船lotsof

tendency

to

are

integrated

masculinity

versus

peopleinChinainfluencedbytheclosely

to

West

andhavethe

to

be

femininity-...assertivenessandcompetitiveness

caring,powerdistance--themembersoforganizationsand

extent

to

madesty

less

the¥horP’’-teTmorientationlife.A

to

recent.survey

whichthe

the

institutions(1ike

distributed

and

powerful

family)expectand

uncertainty

1987。

indicatesthat

57%ofChineseyoungpeopledare

consumewith

tomorrow'smoney,and

want

to

only48%ofrespondentssaid”theydonl

debt

accept

that

power

is

unequally,

betroubled

by

issue.”(GuangdongNews,2003).

familydebt

ratiohasShanghai

avoidance一一intolerance

foruncertainty

ambiguity.In

Interestingly,the

reached122

survey

alsorevealsthat

155

percentin

anotherculturaldimensionstudynamedChineseValue

was

translatedfrom50male

and50

Chineseintodifferentlanguagesfemalestudents

respectivelyin

Survey(CVs)andanswered

23

countries

percent

and

Beijingand

respectively.However,in

theshort--terml15percentinwith

the

theUnitedStatedwhichiscategorisedinto

byorientation.tIleaveragepersonaldebtratiowasonly

aroundthe5continents,thenit

became

thefifthculturaldimension:

to

2003(Guangdong

development

News,2003).nis

in

isbecausealong

values

are

long—-tem

values

as

versus

8hon—-te珊orientation

will

life,whichincludestheeconomic

China,people’s

thrift,hardwork,keepingfaceandorderingrelationships.

essay

discusses

changing,especiallytheyoungpeople,manyofthem

even

reject

the

(McSweeney。2002).This

weaknessandusefulnesscultural

communication

aB

thistheory’s

to

traditionalvaluesthat

to

well鹊its

will

importance

the

the

c瑚r

better

theyheld

ontointhe

past.Thirdly,according

state

Hofstede’sresearch,thecultureisconsistentwiththenationculturesfollow

politicalboundaries.However,there

one

that

give

Feaders

andareoften

in

understandingaboutthisculturaldimension.

AftertheresultofGeertHofstede'sstudyofculturaldimension

variousformsofculturesexistin

country,thenifthepolities

countrychanges,willtheculturestherechanges,too?AsMcSweeney

waspublished,thedispute

there

ale

on

thisresearch

hasalwaysexisted.And

(2002,cited

the

from

Conner,1978)pointsthat“nations”mayfissure,

combined,expand,orcontact.An

fourmainargumentsaboutit.Firstly,culture-levelstudies

an

coalesce,combine,be

this

is

example西

1997,is

it

mustinclude

adequatelyrepresentativerangeofcurrentlyexisting

were

integration

ofHong

Kong

intoChinain

nations。thoughthedatapeopleinsmall,andexample,in

collectedfrommorein

each

than

100,000

believablethatwhatKongisalso

true

wasmeasuredintheIBMsubsidiaryinHens

66countries,thethat

for

some

averageCORntries

number

it

country

wasfortheentireChinesenation?Also,theIBMunitin

was

even

minuscule,for

103

Pakistan,despiteof

its

largepopulation,only

Taiwanwasalsosurveyed,andthereweresomeradicaldifferencesbetweenthenationalculturedimensionsmeasurementsforeachof

these"nations’and

none

employ