Importance+of+Hofstedes+study+of+cultural+dimensions+to+the+field+of+crosscultural+communication

Importance+of+Hofstedes+study+of+cultural+dimensions+to+the+field+of+crosscultural+communication
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No.儿一12

T玎垤E EDUCATIoN

一些垫!二一

November-December 2008

Importance of Hofstede’s study of cultural dimensions to the field of

CrOSS—CUItUraI communication

周斌

Abstra【ct:ln 1980.Culture’s Consequences:International

versus

Dmrences

versus

in

Work—Related Value8 showed Geert Hofstede’s study of five

cultural dimensions:individualism

versus

collectivism,masculinity

essay

femininity。power distance,uncertainty avoidance and

as

lon芽1erul

the

shor|.—1em

orientation

to

lire.This

discusses this

theory’s weakness and usefulness

well

as its importance

to

cmBs—

cultural communication that will give readers these five cultural dimensions is

better understanding about this cultural dimension.It concludes that Geert Hofstede’s study of

to

starting point

the beginners

to

know about this field and the

to

government offices

even

can

establish

economic policies according

Key words:Geert

to

the specific culture.It is really

useful research

the field of

cross--cultural

communication.

Hofstede:cuhural dimensions:rmss—cultuTal communication

中图分类号:G644.5文献标识码:A文章编号:1672—8181(200

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